Knowledge
Articles & podcasts from the team.
Field notes from the lab — frameworks, teardowns and conversations on Meta Ads, AI funnels and creative testing. Most of it written or hosted by the Funnelrs team.
Articles
4 essays- May 2026Why 'broad targeting' finally works (and what most teams still get wrong)9 min read
- Apr 2026The creative testing framework we use to ship 80 variants a month12 min read
- Mar 2026CAPI without the lies: building a clean signal layer for Meta7 min read
- Feb 2026Funnel math: the unit economics that decide whether you scale11 min read
Newsletter
The Funnelrs dispatch
One field-tested teardown every other Tuesday. No fluff, unsubscribe in one click.